Industry Use Cases
Unlocking the Future of Research with Synthetic Users
By Sherry Jones (September 2025)
Revolutionizing how industries understand, engage, and innovate with human-centered insights through advanced AI-powered user simulation
What Are Synthetic Users?
AI-generated personas powered by advanced multi-agent LLM architectures that simulate real human behaviors and decision-making with over 85% behavioral fidelity according to Gartner's 2025 research. These sophisticated digital entities enable rapid, scalable, and cost-effective user research by running thousands of interviews and surveys in minutes.
Unlike static personas, synthetic users "live" — they interact dynamically, evolve over time, and provide continuous discovery that transcends traditional research bottlenecks, democratizing access to deep qualitative insights across organizations.
Why Synthetic Users Matter Across Industries
Cost Revolution
Traditional user research is costly, slow, and limited in reach. Synthetic users accelerate decision-making and reduce costs by over 90% per study, transforming research economics.
Real-Time Insights
Teams in marketing, product, healthcare, and finance can validate assumptions instantly and iterate with real-time feedback, eliminating weeks of waiting for traditional research results.
Inclusive Perspectives
Simulate diverse user groups, including hard-to-reach or marginalized populations, enhancing equity in research and ensuring representative insights across all demographics.
How Synthetic Users Work: The Science Behind the Scenes
01
Foundation Models
Built on a blend of foundation models like GPT-4, LLaMA, and proprietary data via Retrieval-Augmented Generation (RAG) for granular, context-rich personas that reflect real human complexity.
02
Multi-Agent Simulation
Multi-agent frameworks simulate conversations and decision-making processes, creating rich interview transcripts and evolving user profiles that adapt to different scenarios.
03
Continuous Learning
Continuous learning ensures insights remain relevant and reflective of nuanced human behaviors, supporting complex scenarios from finance to education with unprecedented accuracy.
Industry Use Cases Research
Explore in-depth research, methodologies, and case studies for each industry application. Each area represents years of specialized development and proven results.
1
Investment behavior modeling and financial product testing
2
Patient journey optimization and clinical trial design
3
Consumer behavior analysis and retail experience testing
4
Campaign optimization and brand perception insights
5
AI system training and human-computer interaction
6
Urban planning and smart city development
7
Adaptive learning and educational experience design
8
Identify opportunities to apply synthetic users in higher ed